There isn't really a noticeable link between the ancillary texts and my music video, and I didn't want there to be. I wanted my video to be as different as possible in every aspect - and that includes being seperate from the album design as well. Artist's such as Ed Sheeran have unlinked products, for example his album 'X' doesn't feature any of the design work in his music videos either.
I think that this can work in my favour, because being different from everything can boost success by increasing the individuality of this video, and that is something that my target audience would find appealing.
Below is a video that I did of a small intereview that I conducted with three people that fit the description of my target audience, and so this will give me an accurate representation of whether the video and ancillary texts would be successful.
The video is of the question, "Do the digipak and the magazine advert link together?", and they all responded with positive answers, which has made me really happy. With this positive feedback and I am now assured that my designs would have been a success.
I did another video below, of the question "Do the digipak, magazine advert the music video link together?" and, again, below are the responses from the same three people (to try and keep it as accurate as possible).
The video features Sarah, Zoe and Joe who are all fitting of my target audience. To know that they liked the synergy between the magazine advert and the digipak has filled me with relief - because trying to appeal to an audience who don't really like the norm has turned out to be quite difficult!





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