The inspiration for this video came from the song We Disappear - Jon Hopkins ft. Lulu James, where the concept for my video came from. The same idea - dancing, singing, reverse shots and bright lighting - really caught my eye and I decided to base my video on the conventions of this one.
This way my video fits into the conventions of this genre - especially through the changing of clips between her lip singing and her dancing I really feel that this video fits the normality of a performance based music video.
I also think that my video stands out - although it fits with the typical conventions of a performance based video the fast editing it something that isn't used very often for fear of looking unprofessional. I think that my faster editing pace really boosts the individuality of this video, as well as allowing it to grow based on the conventions of a dance genre music video.
With the ancillary texts, the connection between them isn't very clear. Although the two texts synergise with each other very well (through artwork and colour scheme etc), they do not link to the video as clearly. This was a conscious decision made by myself because I wanted the video to be completely different - from what people would have expected the video to be and from the album. This way the video stands out even more from the digipak and advert, and although there may be less recognition between the ancillary texts and the video by the audience I believe that the success of the video will be improved by how unique it has turned out to be.
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