Thursday, 11 December 2014
Inside My Digipak
The two hands together will be on the front of the booklet on the inside of the digipak, and the circular image of the lips is the CD artwork with the album name and the name of the artist.
I believe that this design really challenges the conventions of a typical dance genre music album - this is because a lot of the designs for my chosen genre use bright colours and abstract imagery - I decided to go against this. I decided this because I thought that by going more simple, with bright colours being everywhere, and large imagery a common factor on dance albums something smaller wouldn't go unnoticed by my audience.
I also made the CD artwork a lot more detailed - this is because I needed to give the inside of the digipak some flavour to it as well, I didn't want the audience to find the outside interesting and then the inside boring. I also tilted the image to the side because the writing wasn't clear when it was straight, but I think that it worked for the best. Using Microsoft Power Point, I tilted the image to the right to make sure that the writing was easily read and it also catches the eyes of the audience a bit quicker too.
I took the inspiration of this entire design theme of sketch from Sky Ferreria's album cover 'The Witching Hour' of which an example image is shown below. Sky is an artist that has a similar audience to what my artist has, and so I thought that the inspiration was appropriate.
Feedback from the usual six were all exactly the same, and so I haven't posted each individual comment.
But the information I received told me that the CD cover was the most interesting thing in the inside (as I had predicted/hoped), and I was told the the relation (synergy) between the album inside, outside and the magazine adverts were really noticeable and well designed. However, it was noted that the hands imagery above was too light, and it almost stood in the shadow of the CD artwork which is darker and stands out more on the inside.
Overall the feedback was positive, which is exactly what I was hoping for, and there are always ways in which to improve which I will bear in mind for next time.
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