Audience Feedback

I have gained a lot of helpful feedback from my audience!!
Along the creative process, I frequently conducted quantitative research to found how many people found which designs or ideas the most suitable and appealing. Without their feedback I would have chosen different designs and then the album designs and the video itself may not have been as a good a success, because the decisions I may have made may have been the wrong ones.

The research above was what I conducted for my digipak designs. I printed out pictures of all the possible designs that I was considering and I asked various people who fit the description of my target audience to simply put a line next to the ones that they liked the most. This I feel was a good way to conduct this research, because it was quick to conduct and to consolidate - meaning that I had more time to make sure that my designs were as good as they could possibly be, rather than rushed.



I also conducted qualitative research, where I texted some peers who fit the audience I was aiming for, and they responded with longer answers. This screenshot was at the earlier stages of my research and planning, and was in regards to my music video itself - trying to get an idea of what kind of videos my audience would be interested in. This allowed me to make informed decisions on what areas to focus on and which genres, so that it wasn't guesswork and hoping that it would work out - I knew what would work and what wouldn't, and I was able to make the correct decisions.

I also consulted my audience members yet again once all three products were finished. This made sure that I was getting a first hand opinion on what they enjoyed and what they didn't - this way if I were to do this again, I can avoid making the same mistakes.

A lot of the audience members liked the reverse shots and the editing pace - it made them feel as though the dancers adrenaline was running through them as well - Sarah (an audience member) even stated that her breathing got a bit quicker with the editing!

I made videos with the audience members as well to try and get some more qualitative research from them, as a lot of my research and planning was done with quantitative data. I also asked them individually and wrote down their answers on previous blog posts. 

This feedback from my audience members really helped me to shape my designs and my final ideas - as well as informing me how much my initial feedback paid off with the success of my final three products! I believe that the most effective elements of my ancillary texts was the artwork - the tiara and the wings. I think that because my audience had never seen anything like that before that it really appealed to them. I believe that the best element of my video was the editing that moved with the beats of the music - without that change in pace the video wouldn't have had the same effect on the audience.

The audience received my products how I had intended them to - they believed it was all different and yet still worked. Of course there were criticisms on how I could better them, and everyone will have something that I could have improved on, but to have the general consensus that the final three products were an appealing, interesting, unique and different set that was still successful is something that I had really hoped for in my research and planning.