Digipak Back Cover Development

This is the back cover for my digipak, and the image above I drew and scanned myself. I took the song names from the songs that I listen to because then I can rest assured that the name of the songs are ones that can keep my audience interested - things such as Hyper Paradise and Resolution are quite ambiguous in meaning, and the audience will believe that by listening to the songs the mystery behind them will be revealed.

For the back cover of my digipak I was really confident that my target audience would like it; it's simple yet effective, it keeps with the colour scheme and the style of drawn images. However, as always there are criticisms of things that I overlooked.

SHONA

What did you like about this CD back cover? I love the synergy between the digipak and the magazine advert! I think that it's such a cool idea with all the sketches and it really works! 

What would you improve? Maybe make the writing bigger? I feel that the hand is really over powering over the writing, which is more important. 

PATRICK

What did you like about this CD back cover? I think the layout is sick! It's so cool, all aligned in the centre is definitely the best way to go! 

What would you improve? I think the text could be bolder, it's kind of hard to read in the colour that it is. 

SARAH

What did you like about this CD back cover? I like how simple you've done it, I think that the simplicity really adds to the effect. It also looks really modern, really fresh - something that people would take their time to look at. The hand also seems really friendly, like it's not in a rigid position - it looks like it's reaching for something, something that won't hurt it. 

What would you improve? The text - it needs to be bigger, I almost didn't look at it! 

JOE

What did you like about this CD back cover? The hand provokes mystery - it's in a really ambiguous position and that really appeals to me... It makes me want to listen to the music to understand what it's reaching for. I think that the linked layout between ancillary texts is also something that really makes it stand out - it's a recognisable style that works in your favour! 

What would you improve? The text just doesn't stand out to me, it needs to be bigger or darker. 

ZOE

What did you like about this CD back cover? I really like the layout of the text, I think that because it's just in a vertical list it stands out. Vertical lists are so boring. 

What would you improve? It's quite plain... I don't think that colour should be added because that ruins the effect, but maybe make the writing more attractive? 

After this feedback, I can see that the writing isn't as clear as it could be. This is something that quite annoys me, because it's something that I overlooked every time I edited it. I'm really glad that my audience liked the design, and I think that I focused on that aspect too much, and not enough of the finer and simpler details. If I got the opportunity to redo it then I would make the writing bigger (rather than bolder) because I think that making the writing darker would make the rest of the colour scheme look really uneven. I would make it bigger because it would make it easier to read, and it would make it more noticeable - and then maybe it wouldn't be such a plain back cover, that with the writing in a bigger font the lack of colour wouldn't be as noticeable.