Magazine Advert Feedback

In evaluating my magazine advert, I consulted my target audience for the last time. Choosing three boys and three girls, I asked each of them what they liked and what they would have changed. Below are the responses.

SHONA

What did you like about this magazine advert? The symmetry. I think that something as simple as that can make an advert look so much more interesting! I also really like the pose that she's doing, and it reminds me a lot of the CD cover, so that's a good thing as well! 

What would you improve? I think that the text could have been made slightly bigger - like with the reviews, if I'd been walking past the advert then I wouldn't have noticed them! 

JOE

What did you like about this magazine advert? I absolutely love the crown idea! I think it's a really nice and stylish touch to the advert. I think the white border was a good design choice as well - it makes it look even more professional. The pose also synergises with the digipak, and I think that that will boost the recognition of the album. 

What would you improve? I think a dash of colour wouldn't go unnoticed - something to really catch people's eye as they flick through the pages of a magazine.

ZOE

What did you like about this magazine advert? I think that the reviews were a really good idea - I know that some magazine adverts that promote albums decide not to use them, but I think that getting opinions from renowned magazines and critics can really boost opinions of that artist - and will definitely give them a wider audience. 

What would you improve? I think that the bottom itself is really plain - the monochrome colour scheme doesn't help really, but I think that the text could be in colour to just make it pop out of the page more. 

PATRICK

What did you like about this magazine advert? The cross over between the art and the photography was such a good idea! The style and creativity of the designer really shows through in that aspect, and it's something that I am definitely drawn to from the page. I also think that because of the monochrome colour scheme it's not too 'in-your-face' which is so good - too many artists at the moment are trying to be so outrageous and different that they end up being all the same, simplicity is where the real difference is. 

What would you improve? I think that, although the border is a good idea, that it is a bit plain. Why not put some information at the top? Draw some dots down the side? Just something to add to the border so it isn't as bland. 

SARAH

What did you like about this magazine advert? I like the bottom text - not only how it's laid out but also the actual content. It's a good layout for this artist - and it's reflective of their music (simple and effective). I also like the synergy between the album cover and this advert - the pose, the tiara... A really nice touch. 

What would you improve? I think that the text could have been bigger - when people are in rush they may not pay attention to the text at the bottom but they should, it's important and it boosts people's opinion!

ADAM

 What did you like about this magazine advert? I like the use of the tiara - and how you've also used it on the CD cover. I think that the eyes really stand out here - that the makeup has been used to make them look bolder and darker, and it really jumps out from the page for me. I also like the black and white colour scheme, I think that it adds to the mystery of the advert and the artist, and that it will draw people to their music. 

What would you improve? Honestly? Nothing. I thought it was great. 

After receiving this audience feedback and I can say that, in hindsight, I think that splashes of colour may have been a good idea. This is because the advert itself - although professional when looked at in detail - may not catch the eyes of the audience when flicking through a magazine, or walking down a street. Because of this critique I have received it can help me to not make the same mistake in future endeavors.