Magazine Advert Development

Firstly, I chose the image that I wanted on my magazine advert. I decided from the beginning that I didn't want to use the same image on the front of my digipak, but I wanted them to look similar. So, I chose the photo where Zoe (my model) was doing a similar pose, I put the tiara on and I also put it into black and white.

I used the same website to edit this photo as I did with the digipak front cover - Pixlr Express. This is because to make them look as alike as possible (without them being the same) I wanted to edit them in the same way. 

So I lowered the saturation, increased the brightness and the contrast and then cropped it, so that unnecessary background detail was gone and the focus was on Zoe (Fringe).

After this, I went back onto Microsoft PowerPoint to put the tiara on and the additional text. I removed the background from the image of the tiara and then placed it, at a slant, on her head. 

Then I put the album name and the artists name on it. I wanted it to be central but not at the bottom, I wanted it to be the first thing they read. I also needed it to be in a place where I could keep the same colour as of that on the album and still have it where I wanted it - and it worked out nicely. Still central to the image and the page, the writing is in a clear and easy to read lay out. 

Then I used the white borders to my advantage. I didn't want any other writing on the image itself because I didn't want it to look too crowded with text, and I also didn't want to take the attention away from the artist, their name or the album name - as these are the most important pieces of text. So I used two reviews and put them on the either side of the advert - to try and balance out the alignment on the page. I chose NME and EDM magazines, because NME is renowned worldwide and having a good review from them will attract wider audiences, and EDM (Electronic Dance Music) because it is the genre of my chosen track and so it would apply an accurate representation of which audiences would like this album.
I used black stars because they fitted with the colour scheme - and I gave them five star ratings from each review because I want the audience to know that this artist is talented and original. 

I then added the next piece of text - the featured tracks. This I wanted central because it relates directly to the album itself and I wanted it to synergise with the main pieces of text. I put this in grey as well to coincide with the colour scheme (monochrome) but not black because I didn't want it to stand out. However, I made the stars black because I wanted the audience to see the five stars before they saw the reviews because it gives them a good first impression before they see who has given it. 

The release date of the album was what I added next - I made this bigger than the rest of the writing at the bottom because I believe that this is an important aspect of the magazine, so that those who are interested know exactly when it will be available to purchase instead of being confused trying to buy it beforehand because the writing wasn't very clear. I took this design idea from Kasabian's magazine advert for their album 'Empire', where they had the release date at the bottom in larger writing so as to catch the audience's attention. 

Finally, I added the url of the website for my artist - fringemusic.com - this will tell my audience that the artist is modern and current, and being accessible in the digital world will open up doors to larger audiences. 

Below is the final product of my magazine advert, which I think will prove to be very successful amongst my target audience. I have taken their feedback into consideration and made the appropriate changes and I hope that that will show in their appreciation of it.